Asset Alliance Group Agrees Huge Deal with DAF Trucks
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By Mark Main

Posted over 1 year ago

Asset Alliance Group Agrees Huge Deal with DAF Trucks

A firm order for 1500 new electric and diesel trucks costing in excess of £160 million strengthens the partnership between market leaders.

Asset Alliance Group has just signed a monumental £160 million deal for 1,500 new electric and diesel trucks with DAF UK – a major push for the commercial vehicle specialist within the UK. The order, planned to be completed from 2023 onwards, doesn’t just include the Dutch truck manufacturer’s new diesel range – but will also include at least 75 new electric trucks.

Willie Paterson, the CEO of Asset Alliance Group, expressed the significance of the deal by saying, 

“Amid the industry’s supply shortages, the deal represents an enormous commitment for Asset Alliance Group and DAF, underlining the strong relationship we have enjoyed for many years and our commitment to the environment and zero emissions. It gets 2023 off to a great start for us.

“With the backing of Arbuthnot Latham Private & Commercial Bank, the order for 1,500 electric and diesel trucks clearly demonstrates that we have the spending power to go out and do such a huge chunk of business – cementing our growing reputation as a major player in the market – with a focus on the zero-emission challenge for our customers.”

This huge order will include the New Generation DAF XF and XG tractors, as well as some of the latest New Generation DAF XD tractors and rigid trucks in both electric and diesel drivetrains – all of which will be purchased with the full manufacturers' repair & maintenance packages to be maintained in DAF’s network of over 130 locations in the UK and Ireland.
Asset Alliance Group Agrees Huge Deal with DAF Trucks
Marc Mellon, the Director of Asset Management for Asset Alliance, discussed the importance of the deal and what it means for their customers. He said, “This is a huge deal for us and has been many months in the making. It secures the number of trucks we need to maintain the quality of our fleet and high standard of operations, ensuring we can continue to supply our existing customers with exceptional modern, fuel-efficient vehicles, while also attracting new business with what will be the rapidly developing electric market.” He adds: “We are buying the trucks with R&M packages to show our support for DAF’s excellent nationwide dealer network, which will provide our customers with industry-leading advice, service, and expertise from highly qualified professionals.”

DAF Truck Sales Director, said: “The size of the deal and the commitment to DAF zero-emission electric vehicles speaks volumes for our trusted partnership with Asset Alliance Group and builds on years of doing business together. As the market-leading commercial vehicle manufacturer in the UK, we are delighted to supply a range of New Generation electric and diesel models over three years to meet long-haul and distribution applications. These trucks uniquely take advantage of the latest weights and dimension legislation to secure class-leading performance in both electric and diesel format.”

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