Privacy Policy
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This privacy policy notice is for this website; www.HGVTraders.com owned and operated by BST Digital Ltd, 6 Dock Place, Edinburgh, EH6 6LU and governs the privacy of those who use it.
HGVTraders.com is a unique cloud-based publishing, stock management and marketing technology for heavy commercial vehicle and trailer dealers in the UK & Ireland. As a software as a service [SaaS] solution we collect information when you visit, use our system or contact us via our website or over the phone.
The purpose of this policy is to explain to you how we control, process, handle and protect your personal information while browsing or using this website, including your rights under current laws and regulations. If you do not agree to the following policy you may wish to cease viewing or using this website.
Policy key definitions
"I", "our", "us", or "we" refer to the business, BST Digital Ltd trading as HGVTraders.com "you", "the user" refer to the person(s) using the HGVTraders.com dashboard and website.
An “EMS” is a third party service provider of software or applications. GDPR means General Data Protection Act. The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA). GDPR came into effect across the EU on May 25, 2018.
Internet Cookies mean small files stored on a user’s computer or device.
Privacy Policy
How we use, manage and store your information.
GDPR (General Data Protection Regulation)Processing of your personal data under the GDPR (General Data Protection Regulation) we control and / or process any personal information about you electronically using the following lawful bases.
Lawful basis: Consent
The reason we use this basis: You freely provide contact information (name, company and contact details) for the purpose of receiving communication from us and our dashboard users.
We process your information in the following ways: Future communication regarding our services or queries via telephone, email or post. Data retention period: We will continue to process your information under this basis until you withdraw consent or it is determined your consent no longer exists. Sharing your personal information: We do not share your company or individual information with third parties. If, as determined by us, the lawful basis upon which we process your personal information changes, we will notify you about the change and any new lawful basis to be used if required. We shall stop processing your personal information if the lawful basis used is no longer relevant.
Your individual rights
Under the GDPR your rights are as follows.
- the right to be informed;
- the right of access;
- the right to rectification;
- the right to erasure;
- the right to restrict processing;
- the right to data portability;
- the right to object; and
- the right not to be subject to automated decision-making including profiling.
You also have the right to complain to the ICO [www.ico.org.uk] if you feel there is a problem with the way we are handling your data. You should note that before doing so that we handle subject access requests in accordance with the GDPR. Individuals have the right to access their personal data stored by us by writing to us or verbally over the phone. To do so please write to:
HgvTraders.com
6 Dock Place
Edinburgh
EH6 6LU
Email: [email protected] or call 0131 5100 749
Data security and protection
We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.
Transparent Privacy Explanations
We have provided some further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.
Sharing user generated information with 3rd Parties
All vehicles and trailers within the HGVTraders.com system are owned by dealers/resellers/finance companies across the UK & Ireland. We do not share user generated information out with the registered users of our system, HGVTraders.com do not own or operate commercial vehicles or trailers. We are not a dealer or reseller and do not have any legal or financial ties with such companies.
Sponsored links, affiliate tracking & commissions
Our website may contain adverts, sponsored and affiliate links on some pages. These are typically served through our advertising partners; Google Adsense, or are self served through our own means. We only use trusted advertising partners who each have high standards of user privacy and security. However we do not control the actual adverts seen / displayed by our advertising partners. Our ad partners may collect data and use cookies for ad personalisation and measurement. Where ad preferences are requested as 'non-personalised' cookies may still be used for frequency capping, aggregated ad reporting and to combat fraud and abuse.
Clickable sponsored or affiliate links may be displayed as a website URL like this; www.trailerfinder.co.uk or as a titled text link like this: Trailer Finder Clicking on any adverts, sponsored or affiliate links may track your actions by using a cookie saved to your device. You can read more about cookies on this website [here]. Your actions are usually recorded as a referral from our website by this cookie. In most cases we earn a very small commission from the advertiser or advertising partner, at no cost to you, whether you make a purchase on their website or not.
We use advertising partners in these ways to help generate an income from the website, which allows us to continue our work and provide you with the best overall experience and valued information. If you have any concerns about this we suggest you do not click on any adverts, sponsored or affiliate links found throughout the website.
Email marketing messages & subscription
Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the "Processing of your personal data" Any email marketing messages we send are done so through an EMS, email marketing service provider. An EMS is a third-party service provider of software / applications that allows marketers to send out email marketing campaigns to a list of users. Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign. Any email marketing messages we send are in accordance with the GDPR.
We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time. See any marketing messages for instructions on how to unsubscribe or manage your preferences, usually at the footer of the email, you can also contact us my telephone and request the removal of your email address.
Processing of your personal date
We will hold the following or part information within our system; Email address, I.P address, Device type, Support logs to aid in any queries you raise with us, Google Analytics data for website performance, Subscription time & date, Company Name, Title and Full name, Job Title, Address details, Telephone number, Mobile number, Call analytics, Call recordings (only if stipulated prior to call), Payment & billing information, Contractual information
