HGV Traders
  • Auctions
  • Jobs
  • News
  • Events
New updateLog inList your trucks
HGV Traders

Marketplace

  • Trucks & trailers
  • Pricing
  • Dealer services
  • Integrations
  • AI agent search (MCP)
  • Connect your stock
  • Post a vehicle

Industry

  • Jobs
  • Auctions
  • Events
  • Past events
  • News
  • Popular articles

Company

  • Why HGV Traders
  • Platform
  • About
  • Dealer directory
  • Suppliers
  • Franchised truck dealers

Legal

  • Terms of service
  • Privacy policy
  • Cookie policy
  • Security advice
More links
  • Manufacturers
  • Getting started
  • Body types
  • Asset types
  • Our team
  • GDPR privacy
  • Anti-slavery policy
  • Brand & trademark

Subscribe to our newsletter

The latest HGV industry news, marketplace updates, and dealer resources — straight to your inbox.

© 2026 HGV Traders Ltd. All rights reserved. · v0.20.0

  • Manufacturers
  • Getting started
  • Body types
  • Asset types
  • Our team
  • GDPR privacy
  • Anti-slavery policy
  • Brand & trademark
Back to News
Home/News/Truck Manufacturers/Asset Alliance Group shifts into a higher gear with new key management appointments
Truck Manufacturers

Asset Alliance Group shifts into a higher gear with new key management appointments

26 September 20252 min read
Asset Alliance Group shifts into a higher gear with new key management appointments
Asset Alliance Group shifts into a higher gear with new key management appointments
Jon Roche, previously an Operations Director at UK Asset Services, and with extensive experience in fleet sales, has become the Group’s first Head of Procurement, Pricing and Specification.

He will be supported by the vastly experienced, and newly recruited, Pricing & Specification Co-ordinator, Rachael Lindop. Lindop was with Prohire for close to 17 years, most recently as Fleet Supply Chain Manager.

Asset Alliance Group has also promoted Zoe Maudsley, previously Depot Manager at its Ipswich site, to the newly created role of National Rental Manager to spearhead a renewed focus on commercial vehicle rental.

Chris Shaw, the new Head of Used Vehicle Sales at Asset Alliance Group, has previously worked for both Mercedes-Benz Trucks as Export Sales Manager, and as General Manager for National Used Sales at Scania Group.

In the Sales division there are two new senior appointments. Steve Martin has returned to Asset Alliance Group – where he was previously Head of Sales for Contract Hire – after almost five years as Sales Manager with trailer manufacturer Chereau. Martin’s new role as Business Development Manager will see him cover London and the south of England.

Completing the line-up, Shaun Robson, previously of Prohire and Close Brothers Vehicle Hire, has joined the CV division as Business Development Manager covering the Midlands region.

Marc Mellon, Operations Director at Asset Alliance Group, says: “These key appointments will allow Asset Alliance Group to expand its service offer within the CV market, while ensuring the top-quality customer service that we’re rightly known for is maintained even as we grow.

“It’s testament to the business today that we’ve been able to attract this calibre of individuals, and I’ve no doubt that our competitive and comprehensive suite of rental, lease, contract hire and general asset finance options, will be enhanced by the focus these individuals will bring to bear.”

Related articles

Volante and John Palmer Carpets strengthen fleet operations through diesel and electric contract hire partnership with Vertellus
Truck Manufacturers·5 min·14 July 2026

Volante and John Palmer Carpets strengthen fleet operations through diesel and electric contract hire partnership with Vertellus

SJ Tabner reaps rewards of Volvo FH Aero upgrade with improved fuel economy
Truck Manufacturers·
PreviousEuropean premiere in Belgium: Giant concrete pump on a 7-axle Mercedes-Benz Arocs
NextExpect Distribution rolls out first electric HGVs under eFREIGHT 2030 project
3 min
·
10 July 2026

SJ Tabner reaps rewards of Volvo FH Aero upgrade with improved fuel economy

Wren Kitchens takes a major step towards decarbonising logistics with Mercedes-Benz Trucks from Rygor
Truck Manufacturers·3 min·7 July 2026

Wren Kitchens takes a major step towards decarbonising logistics with Mercedes-Benz Trucks from Rygor

IVECO raises the bar: a new generation of vehicles and services for drivers and fleets
Truck Manufacturers·11 min·4 July 2026

IVECO raises the bar: a new generation of vehicles and services for drivers and fleets