Bridgestone EMEA (Bridgestone) is completing the line-up of its flagship long-haul Ecopia tyre range with ENLITEN technology, following the launch of Ecopia Trailer. With this addition to the range, highway fleets can now improve fuel efficiency and reduce total cost of ownership across Steer, Drive and Trailer axles, while all three also contribute to significantly lowering CO2 emissions.
Throughout rigorous testing1, the Bridgestone Ecopia range substantially outperforms the previous generation for reduced CO2 emissions across the life cycle - with the Steer and Drive tyres receiving independent, pioneering ISO 14067 certification.
As a result of significant savings on fuel consumption, Bridgestone Ecopia Steer, Drive and Trailer help reduce carbon emissions when the tyre is in use by 3.2% 1, 6% 1 and 5.6%2 respectively per kilometre driven. Thanks also to the significantly improved wear of the Ecopia Steer, Drive and Trailer tyres, the CO2 emissions per kilometre allocated throughout production3 (the so-called ‘cradle to gate’ phase) is now reduced by 38.4%1, 10.8%1 and 20.4%2 respectively.
“Bridgestone Ecopia represents the future of long-haul transport,” said Waqqas Ahmad, Commercial Sales Director, Bridgestone EMEA. “Efficient and innovative, our flagship long-haul tyre range is engineered to help reduce fuel consumption and carbon emissions – without compromising tyre performance levels.
“Now with the launch of Ecopia Trailer, our partners can maximise these benefits. For both fleet operations and the OEMs we work with, the complete Bridgestone Ecopia range is here to support your decarbonisation objectives, help you meet new and upcoming sustainability regulations and, at the same time, reduce your total cost of ownership.”
Jaroslav Klčo, Co-Owner of A.R.P.I. spol. s r. o. Slovakia, a flexible and customer-oriented company specializing in transportation and freight forwarding within European Countries, which equips its truck fleet with Bridgestone Ecopia tyres with ENLITEN technology, added: “With the new Bridgestone Ecopia tyres, we significantly reduced fuel consumption. They also ensure even wear and help to achieve higher mileage. Drivers appreciate tyres that offer good grip in dry and wet conditions on highways, even in winter.”
Performance gains enabled by Bridgestone’s ENLITEN technology
Bridgestone Ecopia’s reduced ownership costs and environmental impact on the roads are made possible by decreased rolling resistance and improved wear life, compared to its previous generation.4
The Bridgestone tyre range provides a rolling resistance reduction across all axles versus its previous generation4, including an up to 12 per cent improvement in the Drive axle. This enables a best-in-class EU label A-grade performance in fuel efficiency. Additionally, Bridgestone Ecopia offers enhanced mileage across all axles, with 40 per cent higher mileage on Steer – thanks to the addition of Spiral Belt Technology – 6 per cent on Drive and 10 per cent on the Trailer axle.2
Bridgestone Ecopia’s significant performance gains are enabled by the integration of ENLITEN technology, Bridgestone’s innovative approach to tyre development. ENLITEN is a combination of cutting-edge technologies providing maximum safety, outstanding tyre performance and improved sustainability characteristics, while ensuring that Bridgestone tyres are EV and future-ready.
The Bridgestone Ecopia range with ENLITEN technology key sizes align with the new EU Taxonomy criteria for both rolling resistance and external rolling noise requirements, reinforcing Bridgestone’s commitment to reducing CO₂ emissions and supporting environmentally responsible fleet operations and EV-readiness.
Following the 2023 launches of Bridgestone Ecopia Steer and Drive, Ecopia Trailer will be available to the European market from February 2025.
1 All calculations for Ecopia Drive and Steer have been conducted following the Product Category Rules for Tires realized by UL - version 3.05 (November 2017), developed by Tire Industry Project (TIP) under the umbrella of World Business Council for Sustainable Development (WBCSD) - and independently verified by a third-party (SGS) against the ISO 14067 "Greenhouse gases — Carbon footprint of products — Requirements and guidelines for quantification". Previous generation refers to the following tyres: ECOPIA H-DRIVE 002 315/70R22.5 and ECOPIA H-STEER 002 315/70R22.5. New generation refers to the following tyres: ECOPIA DRIVE 315/70R22.5 and ECOPIA STEER 315/70R22.5. All the results of the Carbon Footprint have been normalized per functional unit (1000 km driven) according to Product Category Rules for tires released by UL version 3.05 (November 2017).
2 All calculations for Ecopia Trailer were conducted internally following the Product Category Rules for Tires realized by UL - version 3.05 (November 2017), developed by Tire Industry Project (TIP) under the umbrella of World Business Council for Sustainable Development (WBCSD). Previous generation refers to the following tyres: ECOPIA H-TRAILER 002 385/55R22.5. New generation refers to the following tyres: ECOPIA TRAILER 385/55R22.5. All the results of the Carbon Footprint have been normalized per functional unit (1000 km driven) according to Product Category Rules for tires released by UL version 3.05 (November 2017).
3 The ‘cradle to customer gate’ (prior to use) phase includes raw material production and transportation, product manufacturing and distribution.
4 According to internal evaluations & field tests conducted by Bridgestone Technical Center, comparing Bridgestone Ecopia Steer– Ecopia Drive - Ecopia Trailer with ENLITEN technology versus Bridgestone Ecopia H-Steer 002 – Ecopia H-Drive 002 – Ecopia H-Trailer 002 in size 315/70 R22.5 and 385/55 R22.5 respectively, +12% RRc in Drive, 8% RRc in Steer and 5% RRc in Trailer. Mileage performance is obtained on pure long-haul application with trucks driving majority on highways and actual improvement may vary as they depend on operational conditions.