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DAF Trucks announces sales and marketing management team updates
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Home/News/Truck Manufacturers/DAF Trucks announces sales and marketing management team updates
Truck Manufacturers

DAF Trucks announces sales and marketing management team updates

12 August 2026
Mark Ellison

Mark Ellison

Mark is our industry news editor, tracking market trends across the UK HGV dealer and haulage sectors.

As Marketing and Business Intelligence Director, Jones will be responsible for marketing, customer service, business analysis and sales engineering. Having joined DAF Trucks more than two years ago as EV & Connected Services Director, he will continue to look after DAF Trucks’ electric vehicle developments alongside his new role for the foreseeable future. As he joins the company’s senior management team, Jones will now report directly to Nigel Beckett, Managing Director, DAF Trucks UK & Ireland. 

Louis Jones Marketing and Business Intelligence Director

Louis Jones, Marketing and Business Intelligence Director, DAF Trucks UK & Ireland

Jones commented: “As the commercial vehicle industry continues to evolve at a fast pace, there is an ever-increasing need to better understand all areas of our business – especially the needs and requirements of our drivers and customers. As part of the DAF Trucks UK & Ireland senior management team, I look forward to working with operators to provide them with effective, integrated and straight forward solutions that will help improve their business.” 

James Stewart UK Sales Director

James Stewart, UK Sales Director, DAF Trucks UK & Ireland

Meanwhile, the company has also promoted Luke Agius to Retail Parts Sales Director for the UK & Ireland, where he will report to Gareth Halliwell, Parts Sales & Marketing Director, UK & Ireland. Agius brings 12 years of experience within PACCAR, having held positions of increasing responsibility across both the UK and the US in that time. Since joining DAF Trucks in 2014 as a Parts Support Analyst, he has undertaken a variety of roles with PACCAR Parts UK and PACCAR Parts in Renton, Washington, including Fleet Parts Sales Manager and MDI Program Manager for Kenworth. 

Luke Agius Retail Parts Sales Director

Luke Agius, Retail Parts Sales Director, DAF Trucks UK & Ireland

In a further sales management announcement, Graham Crouch has joined DAF Trucks as Sales Engineering Manager. A qualified DAF Master Technician, Crouch brings a wealth of product knowledge and dealer experience to the truck manufacturer. 

Graham Crouch Sales Engineering Manager

Graham Crouch, Sales Engineering Manager, DAF Trucks UK & Ireland

Finally, Andy Mudie has been promoted to the role of Aftersales Services Manager from Aftersales Systems and DAFaid Manager – a role he has held since 2024. With more than 30 years’ experience of commercial vehicles, Mudie recently completed a Level 7 Institute of Management qualification through his roles as a British Army Reserve Warrant Officer in the Royal, Electrical and Mechanical Engineers. 

Andy Mudie Aftersales Services Manager

Andy Mudie, Aftersales Services Manager, DAF Trucks UK & Ireland

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