DAF Trucks crowned ‘Truck Manufacturer of the Year’
8 May 20261 min read
Motor Trader Commercial Industry Awards 2026 The award confirms DAF’s strong position in the European commercial vehicle market, with the jury commending its high-performing dealer network, customer support and commitment to innovation. The ‘Truck Manufacturer of the Year’ title also recognises DAF Trucks’ market-leading diesel and electric model range, spanning from the XB to the XG+ series.
‘Strong customer partnerships’
In addition, the judges highlighted DAF’s strong focus on long-term customer partnerships, supported by a robust dealer network that consistently scores highly on service quality and technical expertise. “Continuous investments in dealer training, workshop capability and parts availability ensure that transport operators benefit from high vehicle uptime and predictable operating costs throughout the vehicle lifecycle.”
Balanced approach towards zero emission
The award also reflects DAF’s balanced approach to the transition towards zero-emission transport. Alongside its established diesel portfolio, DAF continues to expand its range of battery-electric trucks and related charging and energy solutions, enabling customers to make the shift to electric transport in line with their operational needs and regulatory requirements. This pragmatic, step-by-step approach was cited by the jury as a key differentiator in an industry undergoing rapid change.
