Sandy, who has deep roots in agriculture, grew up on his family’s farm before pursuing a career in marketing, where he now focuses on creating distinctive campaigns for leading agricultural brands. One of these is the Cereals Event, which Fruehauf is proud to be co-hosting in June 2026.

During his visit, Sandy was given a private factory tour by David Lewington, Head of Sales at Fruehauf, who provided an in-depth look at the inner workings of trailer production from design and engineering to final assembly. The visit offered valuable insight into Fruehauf’s craftsmanship, innovation, and commitment to quality.

Armed with this new understanding, Sandy began developing several creative video concepts for Cereals, aimed at showcasing the collaboration between the event and this historic British brand.

Following the filming session, Cereals plans to share content from the visit across its platforms, giving its audience a behind-the-scenes look at Fruehauf’s operations and highlighting the expertise that drives the partnership ahead of next year’s show.