Production of the first Prometeon-branded tyres for the European and Turkish markets begins

With the launching of the Prometeon product brand, the Serie 02 expands with the new R02 line, developed for regional applications and available in Europe and Turkey starting from October. Over the last 7 years, more than 185 million euro have been invested in the Prometeon factory in Izmit, which recently received the ISCC Plus certification from the International Sustainability and Carbon Certification organisation.

Prometeon Tyre Group, a leading company in the development, production and marketing of tyres for the commercial, agricultural and OTR sectors, unveiled today its first Serie 02 Prometeon-branded tyres for European main markets and for the Turkish market.

The launch in Turkey marks Prometeon’s debut as a product brand in the Europe and Turkey, continuing the expansion that began with the production and distribution of Serie 02 tyres in Egypt, for the African and Middle Eastern markets. The transition to the new product brand will be gradual in both Europe and Turkey, with the new R02 line, developed for regional applications, set to be available starting from October.

The launch was celebrated with an important event, attended by over 400 guests, including customers and journalists from across Europe. Participants had the opportunity to visit the Izmit plant, explore the wonders of historic Istanbul, and enjoy a unique experience at the Istanbul Park Circuit, where they tested trucks equipped with Prometeon tyres both on the track and off-road. Behind the wheel were professional motorsport drivers who collaborate with Prometeon in sports competitions, including Martin Macík, winner of the 2024 Dakar Rally, Claudio Bellina, who participated in the 2024 Dakar Rally using Prometeon tyres, and Bia Figueiredo, who competes in Copa Truck, the premier truck racing championship in Brazil, of which Prometeon is the official tyre supplier.

With the launching of the Prometeon brand, the 02 line is expanding both in Europe and Turkey with a new solution for regional applications: the R02 Proway and R02 Proway M1 lines bearing the Prometeon brand, the latter being specifically designed for countries with high operational severity.

To better meet customer needs and drawing on our experience gained in various markets, specific products have been developed for different usage conditions.

The R02 Proway M1 line is dedicated to the Turkish market, where the temperature and usage conditions are particularly stressful on tyres, requiring the use of enhanced compounds and reinforced structures.

The European line, on the other hand, strikes the perfect balance between mileage, durability and sustainability, ensuring that it satisfies the demands of the most exacting fleets seeking to optimise operating costs.

It benefits from the technological package fine-tuned for the Serie 02 line launched in 2022, originating from an intensive research and development programme during which over 6,000 tyres were tested, and more than 200 million kilometres were covered in all weather and road conditions. This programme also benefited from continuous feedback from the Group’s partners on the Serie 02 line already on the market.

With these improvements, the Prometeon-branded R02 line is the ideal product for fleets aiming to optimise operating costs and prioritise sustainability when choosing their partners.

CELEBRATING OVER 60 YEARS OF INNOVATION AT THE IZMIT PRODUCTION SITE

The new Prometeon Serie 02 line will be manufactured at the Group's innovative and increasingly sustainable production site in Izmit, Turkey, which also houses one of the company’s Research and Development Centres, alongside those in Italy, Brazil and Egypt. The Izmit facility plays a strategic role in advancing the Group’s technology, sustainability and innovation, and was renovated and modernised in 2021.

Founded in 1960, the factory employs 2,000 people and has a production capacity of around 1.85 million tyres per year, making it the largest industrial tyre production centre in Turkey. More than 50% of its production is exported to 87 countries, primarily in Europe. Over the past seven years, Prometeon has invested more than 185 million euro in the Izmit factory.

Additionally, the production processes at the Izmit factory fulfil energy efficiency criteria aimed at reducing greenhouse gas emissions. In particular, the Turkish plant has obtained the ISO 50001 energy certification.

The Izmit production site also recently received the ISCC Plus certification from the International Sustainability and Carbon Certification (ISCC) organisation. With ISCC Plus Prometeon certifies that the materials it uses derive from bio-based, bio-circular and circular sources.

In line with Prometeon’s green strategy, which aims to reduce the environmental impact throughout the supply chain, from production to sales, the Serie 02 line is also inspired by environmental sustainability criteria. At the recent IAA Transportation event in Hannover, Germany, Prometeon unveiled the new Coach transport tyre, Prometeon C02 – the first Prometeon tyre with Class A rolling resistance – featuring 80% recycled and certified materials or materials sourced from renewable sources.