Social Media Star Sammy Heaney Announced as Brand Ambassador for RTX Northern Ireland 2026

Sammy Heaney, the creator behind Sammy TV, has built a strong and loyal following through her engaging and authentic content focused on rural life, machinery, and the people behind the industries that keep the country moving. Known for her relatable storytelling and genuine connection with audiences, Sammy has become a respected voice across the agricultural, construction, and transport sectors.

Her passion for showcasing real people and real work makes her a natural fit for RTX Northern Ireland, where the focus is firmly on the businesses, innovations, and individuals driving the road transport industry forward.

As Brand Ambassador, Sammy will play a key role in bringing the show to life across social media, highlighting exhibitors, sharing behind-the-scenes content, and capturing the energy of the event as it unfolds.

Visitors to RTX Northern Ireland will have the opportunity to see Sammy Heaney in action on Wednesday 15 April, the opening day of the show. From live content creation to meet-and-greet moments and behind-the-scenes coverage, attendees can catch Sammy bringing the event to life across her platforms. Her presence adds an exciting new dimension to the event, helping to connect the industry with a wider digital audience and celebrate the people at the heart of road transport.

RTX Northern Ireland will deliver a packed two-day programme featuring:

• 60+ exhibitors showcasing the latest trucks, trailers, and transport technology
• A unique ride & drive experience, offering visitors the chance to get hands-on with the newest HGVs
• A comprehensive Knowledge Zone with expert-led seminars on compliance, decarbonisation, safety, and industry developments
• Unrivalled networking opportunities with key decision-makers and suppliers

The event is completely free to attend, making it accessible to everyone involved in the road transport sector.

With leading manufacturers and suppliers already confirmed, RTX Northern Ireland promises to deliver cutting-edge innovation and practical insights for fleet operators and industry professionals alike.